[Founding cohort · 100 seats only]
Your expertise made visible.
Built by you.
You build the visibility system behind it: a profile that works without you posting every day, a content engine you can draw on forever, and a weekly rhythm that doesn't collapse when work gets busy. Guided module by module with your im:BRAND AI coach. Built for senior professionals. No marketing degree required.
$899 · One-time · 30-day money-back · Works with ChatGPT or Claude
[Before / after]
Turn scattered LinkedIn activity into a working visibility system.
If you have 15 to 30 years of expertise and almost nothing to show for it online (an outdated profile, occasional posts, no clear signal of who you help or why you're worth listening to), this cohort is for you.
Before
- Your profile reads like a CV nobody asked for.
- You post when you remember and go silent when work gets busy. Any momentum disappears.
- You write every post from scratch. Same effort, every time.
- Clients and opportunities can't find you because LinkedIn doesn't know what you stand for.
- A 25-year-old who posts three times a week is getting the meetings, the referrals, and the inbound you've earned.
After
- Your profile does the outbound work while you're in meetings.
- You have a content bank: posts, topics, templates you can pull from in 20 minutes a week.
- Your AI co-writer handles the first draft. You edit for judgment, not blank pages.
- LinkedIn's algorithm knows exactly what you do and surfaces you to the right people.
- Your track record finally reaches the audience it deserves.
[01 · What you build]
Your professional visibility system.
The goal: when someone in your field needs what you know, your name is the first one they say. You bring the raw material. The system turns it into a signal that compounds.
YOU
Authority. Magnet. Top of Mind.
The goal: when someone in your field needs what you know, your name is the first one they say.
What you bring
Your expertise
Decades of hard-won judgment, decisions, and results. The credibility only you have.
Your topics of interest
The 3–5 themes you want to be known for, so every post compounds the same reputation.
Skills library & memory
Reusable workflows and context that carry forward instead of resetting every new chat.
Your track record
The results, recognition, and proof points you've accumulated over your career. We surface what you've already earned and build it into your visible signal.
What you build
Signal Profile
Your LinkedIn profile rewritten so it ranks, converts, and does outbound work without you posting. Updated once, works continuously.
Content Bank
Your topics, angles, templates, and posts in one place. Never write from scratch again. Pull from it in 20 minutes, publish, move on.
Posting Engine
A weekly rhythm built to run through busy weeks, not collapse under them. Consistent signal without making it your second job.
Authority Stack
The testimonials, featured work, and proof points that compound. The layer that separates visible from credible.
[02 · The curriculum]
Three Stages. Fifteen Modules.
Each module is a short video from Alvin and Mimi, followed by a guided build inside your own tools, walked through by your im:BRAND AI coach. No hour-long lectures. You build something you can use the same day.
Stage 1 · Modules 1–5
Read your signal
By the end you understand exactly why your expertise isn't reaching people, and you've fixed the three things that actually drive LinkedIn's algorithm.
- 01Why decades of expertise don't translate to LinkedIn visibility. It's not about posting more.
- 02Read your own signal: what others actually see when they search your name
- 03The LinkedIn algorithm in plain language: what it rewards, what it ignores, how to stop guessing
- 04Your actual reader: the specific professional who needs your expertise
- 05Your profile rewrite: headline, About, Featured, the three sections that drive 80% of inbound
Stage 2 · Modules 6–10
Build your system
Your content bank is live, your AI co-writer is set up and briefed, and you have a month of posts ready without spending a month to build it.
- 06Six content pillars you can write about forever, built from your actual expertise, not trending topics
- 07Set up your im:BRAND AI co-writer: how to brief it with your context so it writes in your register
- 08One format, done well: the post structure that works for senior professionals without sounding like LinkedIn content
- 09The 90-minute month: build your content calendar in one sitting so you're never starting from scratch
- 10Your repurposing system: how to make one idea do five jobs without copy-pasting yourself
Stage 3 · Modules 11–15
Become the authority in your field
Your system runs in the background, your Authority Stack is compounding, and you're showing up as the name your field thinks of first, without it requiring your attention every week.
- 11The 20-minute weekly review: what to check, what to update, what to ignore
- 12What to track (and what not to): the three numbers that tell you whether your signal is working
- 13Build your Authority Stack: testimonials, media, and featured work that compound without ongoing effort
- 14When your content starts attracting the right attention: how to convert visibility into conversations
- 15Build the next layer on your own: how to extend your system as your goals shift
When you finish, you've reached Level 4 · Magnet. Your system is live and compounding. Lifetime access means you can return for new projects, new roles, or new layers as we add them.
[03 · How it's taught]
A C-Suite turned LinkedIn Top Voice walks with you. Powered by AI.
Most courses leave you alone with a video. This one has a coach sitting next to you, inside your actual tools, walking you through the build for your specific work and audience.
Knows the curriculum.
Loaded with every module, every build step, and every expected output. It knows what you're meant to be building at each stage.
Knows you.
Reads from your im:BRAND profile: your expertise, your audience, your tone. Walks you through the build in your context, not a generic example.
Lives in your tools.
Set up once as a Project inside ChatGPT or Claude. No new app. No login. You work where you already work.
No other visibility programme we know of does this. Most hand you a video and a worksheet. We hand you a coach that knows your work.
[04 · Your completion credential]
A real credential at the end. Earned, not handed out.
Finish the course and you earn the im:BRAND Level 4 · Magnet credential. Shareable proof you built and run a working visibility system, not just sat through a programme.
im:BRAND
L4
Magnet
- Added to your LinkedIn profile as a verified certification with a credential ID and verification link, in one click.
- Issued only when you've shipped the Level 4 deliverables. Not for showing up.
- Founding members get the Founder edition. Different mark, different number.
[05 · What's included]
Every piece you need to reach Level 4.
The programme, the assets, the live support, and the community. Nothing to buy separately.
The full programme, Level 1 to Level 4
Every lesson gives you something you can use: a rewritten profile section, a content bank entry, a workflow, or a template. Lifetime access.
Your Personal Visibility System Templates
Pre-built starters for your Signal Profile, Content Bank, Posting Engine, and Authority Stack. Fork, fill in, publish.
Starter Content Bank (30+ entries)
30+ post frameworks, angles, and templates crowd-tested across senior professional audiences. Adapt for your voice, publish.
Regular live Q&A with Alvin & Mimi
Bring your profile, your posts, your system. Selected examples are walked through live. Everyone gets the recording.
Private founding-member community
The other 99 founding members, sharing posts, swapping templates, and shaping the programme as it evolves.
Level 4 Magnet credential + founder status
On completion, your im:BRAND credential: shareable, verified, LinkedIn-ready. Founder status in the community. Lifetime access at $899.
[06 · Fit check]
Is this for you?
This is NOT for you if…
- You want a list of viral LinkedIn hooks. This teaches a system, not tricks.
- You want someone else to write your posts for you. This builds your capability, not a ghostwriting service.
- You're a developer looking to build AI products. That's a different programme.
- You expect a passive experience. You'll build, share, and participate alongside us.
- You want enterprise-wide training for a team. That's a future tier.
This is for you if…
- You're a senior professional (director, VP, partner, founder, C-suite, or senior IC) with real expertise that isn't visible online.
- You use LinkedIn occasionally but feel like you're posting into the void.
- You want a system you own and control, not a marketing agency managing your voice.
- You can find 20 to 30 minutes a week once the system is built.
- You want visibility that compounds, not a viral post that fades in a week.
[07 · Your coaches]
Alvin Foo & Mimi Vong.
Built by two founders, not one. Alvin brings 20+ years of senior tech leadership and a 500K+ community. Mimi brings the CEO and board-level lens. Both coach in the cohort.
Alvin spent two decades at the intersection of advertising, technology, and AI, leading teams at Google, Omnicom, and Alibaba. Today he advises C-suite leaders on how to operationalize AI for personal and corporate visibility. His weekly essays reach more than 500,000 readers across LinkedIn, X, and his newsletter.
"The professionals who win the next decade won't be the loudest — they'll be the most clearly positioned."
Mimi has founded and scaled multiple companies across luxury, retail, and digital, including senior roles at Lane Crawford and YOOX. She sits on the board of a listed company and speaks globally on entrepreneurship, brand, and the future of executive influence. She built im:BRAND for the professionals she keeps meeting: deeply credentialed, quietly underrated, and one positioning move away from the room they belong in.
"Your reputation is already being written online. The only choice is whether you're holding the pen."
30
Day money-back guarantee.
Join the cohort. Go through the first lessons. Build the first module. If it isn't delivering value for your work, email us within 30 days and we'll refund you in full. No friction, no survey, no questions.
The risk isn't whether your expertise deserves a wider audience. The risk is waiting until your peers have already built their signal.
[08 · Questions]
The practical stuff.
[Founding cohort · 100 seats only]
Reserve your seat.
Drop your email and you're first through the door: a seat held for you before we open to the general list.
Works with ChatGPT, Claude, Gemini or any LLM. No coding required