[Built & coached by]
Meet the founders
"Our mission is to empower executives like you to step out from behind the corporate curtain and build the influential personal brand you've earned. Our corporate experience shows that a strong personal brand is non-negotiable in this AI era."
Co-founder · AI Strategist
Alvin Foo
- LinkedIn Top Voice
- C-suite AI strategist
- 1M+ followers
- ex-Google · Omnicom · Alibaba
Alvin spent two decades at the intersection of advertising, technology, and AI — leading teams at Google, Omnicom, and Alibaba.
Today he advises C-suite leaders on how to operationalize AI for personal and corporate visibility, and is one of the most-followed AI voices on LinkedIn.
His weekly essays on AI and the future of work reach more than a million readers across LinkedIn, X, and his newsletter.
"The professionals who win the next decade won't be the loudest — they'll be the most clearly positioned."
Co-founder · Serial Entrepreneur
Mimi Vong
- Serial entrepreneur
- Board Director, listed company
- Keynote speaker
- ex- PepsiCo, Lane Crawford Joyce Group · YOOX
Mimi has founded and scaled multiple companies across luxury, retail, and digital — including senior roles at Lane Crawford and YOOX.
She sits on the board of a listed company and speaks globally on entrepreneurship, brand, and the future of executive influence.
She built im:BRAND for the operators she keeps meeting: deeply credentialed, quietly underrated, and one positioning move away from the room they belong in.
"Your reputation is already being written online. The only choice is whether you're holding the pen."
READY TO FIND OUT WHERE YOU STAND?
6 questions, 2 minutes, no signup. Get your level and your next move.