Be Visible to
the people who
matter

im:BRAND is a Personal Branding system that amplifies your domain expertise so you can own your story and reach.

2 mins · No email · No card

Meet the founders

built & coached by

"Our mission is to empower executives like you to step out from behind the corporate curtain and build the influential personal brand you've earned.

The opportunities are limitless once the right people know who you are and the values you bring.

Our corporate experience shows that a strong personal brand is Non-Negotiable in this AI era."

Alvin Foo

Alvin Foo

  • LinkedIn Top Voice
  • C-suite AI strategist
  • 1M followers
Mimi Vong

Mimi Vong

  • Serial entrepreneur
  • Board Director, listed company
  • Keynote speaker
  • ex- PepsiCo, Lane Crawford Joyce Group · YOOX
500K+
Alvin's LinkedIn community
Built for you
Your voice, not a template
100
Founding cohort
$899
 Lifetime access

[Start here · Free · 2 mins · No signup]

YOUStrategic · Articulate · Respected

You've spent decades building real expertise. But a 25-year-old who is active on LinkedIn is getting the meetings, the referrals, and the inbound you work for — because they showed up online first.

  • Your positioning, your POV, your story.
  • A proven content system that grows from 0 to 500K.
  • AI does the heavy lifting to amplify.
  • Just 15 mins a day and let your reputation start compounding.

Built on global experience

Google logoAlibaba logoPepsiCo logoLane Crawford logoYOOX logoJoyce Group logoLinkedIn logo
Google logoAlibaba logoPepsiCo logoLane Crawford logoYOOX logoJoyce Group logoLinkedIn logo

[Start here · Free · 2 mins · No signup]

Where does your personal brand stand?

  • Take the 4-Levels diagnostic — 6 questions, instant results.
  • Find out why you're not being heard.
  • Get your level, plus a free 5-day email course tailored to where you are.
Start the free assessment

[01 · The diagnosis]

Why does your professional reputation stop speaking for itself?

Level 1

Invisible

When people look you up online, they find almost nothing.

  • Outdated LinkedIn profile
  • No endorsements
  • Fewer than 100 connections

Every week you're not visible, someone less qualified is building the audience you should have.

Level 2

Emerging

You're accessible but indistinguishable from 100s other similar profiles.

  • Occasional posts
  • Busy weeks = silent weeks
  • Operates manually

In the age of AI, your personal brand and distribution are the only irreplaceable assets.

Level 3

Authority

Your domain expertise and personality carry across your peers.

  • Strategic content system
  • Relevant, current point of view
  • Consistent and positioned

You're a rare gem. Now the question is how to amplify and compound — fast.

Level 4

Magnet

You're the first name people think of in your space.

  • Inbound opportunities weekly
  • Speaking and media requests
  • Your name is the shortcut in your space

You're not just visible — you're the first call in your field.

[Free · 2 minutes · No signup]

WHICH LEVEL ARE YOU ON?

6 questions, brutally honest, and a concrete next move for your level.

[02 · The outcome]

Build a personalized media powerhouse

Authentic voiceDaily updatesEngagingAlways improvingBuilt on memoryReal results

You focus on elevating your professional expertise. The system handles the visibility and amplification.

[The system runs on three inputs]

01

Your expertise

Decades of hard-won judgment, decisions, and results — the credibility only you have.

02

Your topics of interest

The 3–5 themes you want to be known for, so every post compounds the same reputation.

03

Skills library & memory

Reusable workflows and context that carry forward instead of resetting every new chat.

[Stand out from the crowd with an edge]

AI does the heavy lifting. You do the thinking.

Most professionals fail at personal branding not because they don't know what to do — because they can't sustain it. We help you systematically use AI to compress the work without diluting your voice.

01

Your voice, trained once

Spend 20 minutes telling im:BRAND who you are, how you write, and what you stand for. Every piece after that sounds like you — not everyone else's ChatGPT.

02

Writing

First drafts in your voice and to your standards, so you edit instead of starting from a blank page.

03

Daily updates

A week of content in under 45 minutes. The system does the lifting; you do the thinking.

04

Optimized for what works

im:BRAND tracks what resonates and tells you where to double down — so every week gets more efficient.

05

Expand connections

Targeted outreach with tailor-made introductions that turn contacts into a real referral chain.

"There's generic AI content — which audiences have learned to ignore. And there's AI-amplified expertise: your specific experience, in your distinctive voice, at scale. im:BRAND builds the second."

[Why now]

ONLY 5% ARE WINNING THE DEALS.
95% OF LINKEDIN PROFILES ARE JUST RÉSUMÉS WITH A HEADSHOT. 

7 in 10

decision-makers are more likely to think positively about people who consistently share a clear point of view.

70%

of employers screen candidates on social media before hiring — and nearly half have rejected someone over what they found.

Being memorable equals getting picked.
Your personal brand is what people say about you when you're not in the room.
Social media is your megaphone — use it to amplify what makes you different.
Being memorable equals getting picked.
Your personal brand is what people say about you when you're not in the room.
Social media is your megaphone — use it to amplify what makes you different.

[Your path from Level 1 to Level 4]

From insight to impact.

Every step builds the foundation of your personal brand — the whole path, from curious to compounding.

01

Diagnose

Take the 4-Levels Diagnostic and see exactly where you stand.

02

Educate

A free 5-day mini-course by email. One practical lesson a day, ready to apply.

03

Build

A 10-minute video plus a short guided build per module. You train your AI Chief of Strategic Communication.

04

Launch

Step into the Authority level — and become the magnet of your field.

[You ask. We answer]

Questions you're probably thinking

[Free · 2 mins · No signup]

Free Personal Branding Assessment.

Six questions, instant results. Find out exactly where your personal brand stands today — and get a free 5-day email course tailored to your level.

Start the assessment

Enter your email at the end to receive your results + your personalized 5-day course.

[Already know you want in?]

The paid founding cohort opens soon.

100 seats at $899. We work with you together to build your personal branding system alongside a handpicked founding group.  By the end, you reached Level 3, earned the badge, bonuses, and became part of a trusted community for life.

100

Founding seats

$899

Founding price

L1 → L3

Your progression